60
welding blanket
Worth a lookShows a sweet-spot price point ($32.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.44avg listing price — sweet spot $15–$100
Price range
Great$8.32–$74.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great380.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$558K$558K/yr · 217K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand