Skip to content
53

we can do hard things

Worth a look

Shows a thin review moat (134 avg reviews), but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 84Conversion 40Competition 58Returns 40Price range 68Avg price 81Brand share 82Review moat 93Quality gap 28

Review moat

Great133.81

avg incumbent reviews — the moat a new listing must climb

Growth

Great+83.4%

90-day search growth — must beat 0% to launch

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$17.55

avg listing price — sweet spot $15–$100

Price range

Good$6.43–$33.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$22K

$22K/yr · 39K searches

Search terms