60
water stopper
Launch itA $2.9M/yr market growing +34.0% this quarter with returns at 2.2% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 720K searches
Avg price
Great$86.55avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,419.46avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad$9.16–$943.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price