42
water softener resin
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great223.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good$106.89avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$17.02–$285.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 60K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Signals High Price