40
water key
Skip itPrices mostly outside the sweet spot ($5.44–$12.95) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good1,100avg incumbent reviews — the moat a new listing must climb
Market size
Good$307K$307K/yr · 312K searches
Avg price
Okay$9.23avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Price range
Bad$5.44–$12.95cheapest to priciest tracked listing — scored on the share inside $15–$100