46
water heater element
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.48avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good650.74avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.46–$157.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$229K$229K/yr · 159K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-40.6%90-day search growth — must beat 0% to launch