47
water filter housing
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.52avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good764.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.59–$145.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$131K$131K/yr · 148K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand