47
warm lights
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.40–$29.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay3,471.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 41K searches