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wallpaper adhesive
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$665K$665K/yr · 420K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Price range
Good$5.78–$28.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,481.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand