50
wall safe
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-32.6% this quarter) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 862K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$137.64avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,510.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Bad$29.83–$355.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.6%90-day search growth — must beat 0% to launch