46
wall putty
Skip itPrices mostly outside the sweet spot ($3.20–$14.73) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay$194K$194K/yr · 146K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Review moat
Bad7,385.06avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.20–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100