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wall plate
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Good$1.66–$53.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$244K$244K/yr · 204K searches
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Review moat
Okay2,809.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand