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wago 221-612
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.92avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.51–$54.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,830.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 49K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand