43
vaughan hammer
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.32avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good511.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$17.89–$154.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 64K searches
Brand share
Bad99%top-5 brand share — brand-locked demand