45
valentines candles
Skip itSoft demand (-94.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great336.79avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.80–$30.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad$99K$99K/yr · 408K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-94.5%90-day search growth — must beat 0% to launch