51
utility scissors
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Price range
Okay$5.81–$23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$89K$89K/yr · 86K searches
Review moat
Bad18,353.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality