40
utility light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.87avg listing price — sweet spot $15–$100
Price range
Incredible$16.88–$95.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great310.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand