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utility knife blades
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.0M searches
Price range
Okay$3.80–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Okay3,978.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.85avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality