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urinal screen deodorizer
Launch itA $1.6M/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 432K searches
Review moat
Great299.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.12–$58.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand