37
uncoupling membrane
Skip itPrices mostly outside the sweet spot ($23.57–$657.94) — this niche doesn't clear our bar today.
Review moat
Great122.28avg incumbent reviews — the moat a new listing must climb
Market size
Good$629K$629K/yr · 125K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$234.56avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$23.57–$657.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price