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umbrella lights
Worth a lookShows demand growing +135.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.50avg listing price — sweet spot $15–$100
Price range
Great$6.89–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$336K$336K/yr · 415K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,988.9avg incumbent reviews — the moat a new listing must climb
Signals Trending