43
ulu knife and chopping bowl
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.63avg listing price — sweet spot $15–$100
Price range
Incredible$17.58–$69.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great226.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$12K$12K/yr · 14K searches