39
trusco
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.48avg listing price — sweet spot $15–$100
Review moat
Good807.52avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$16.96–$183.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 141K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals High Price