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travel safety
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Price range
Great$3.64–$97.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 185K searches
Review moat
Bad11,669.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.9%90-day search growth — must beat 0% to launch