57
travel safe
Worth a lookShows a sweet-spot price point ($28.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.19avg listing price — sweet spot $15–$100
Price range
Great$13.11–$68.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+68.7%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$334K$334K/yr · 577K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad5,760.11avg incumbent reviews — the moat a new listing must climb