43
track light heads
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible86.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.58avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$14.57–$192.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$95K$95K/yr · 93K searches
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch