44
track light bulbs
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$8.48–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,426.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 64K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier