46
tough box
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$90.72avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$22.25–$239.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,155.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 70K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price