51
tool caddy
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$41.97avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Okay1,618.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.29–$219.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 181K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand