54
tool box
Worth a lookShows a $12.9M/yr market, but prices mostly outside the sweet spot ($11.60–$657.30) keeps it on the watch list.
Market size
Incredible$12.9M$12.9M/yr · 14.8M searches
Avg price
Great$76.67avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,417.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$11.60–$657.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price