Skip to content
39

tommy bahama solar lights

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 52Conversion 20Competition 16Returns 66Price range 72Avg price 92Brand share 25Review moat 72Quality gap 52

Avg price

Great$53.55

avg listing price — sweet spot $15–$100

Review moat

Good614.5

avg incumbent reviews — the moat a new listing must climb

Price range

Good$13.37–$132.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 35K searches

Products