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toilet shims
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good1,298.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.70–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$238K$238K/yr · 146K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand