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toilet light
Worth a lookShows searches that convert (11.2% search→purchase), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 714K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Price range
Good$6.41–$25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,691.29avg incumbent reviews — the moat a new listing must climb