45
toilet flapper replacement kit
Skip itSoft demand (+0.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.91–$54.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.04avg listing price — sweet spot $15–$100
Review moat
Okay1,753.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$147K$147K/yr · 90K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.5%90-day search growth — must beat 0% to launch