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54

toilet flange

Worth a look

Shows a thin review moat (332 avg reviews), but soft demand (-4.3% this quarter) keeps it on the watch list.

Market size 45Growth 23Conversion 71Competition 82Returns 24Price range 61Avg price 83Brand share 62Review moat 83Quality gap 47

Review moat

Great332.02

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.15

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$4.85–$31.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$239K

$239K/yr · 201K searches

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

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