55
ting
Worth a lookShows a sweet-spot price point ($37.58 avg), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Avg price
Incredible$37.58avg listing price — sweet spot $15–$100
Price range
Incredible$15.16–$94.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great342.2avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Market size
Okay$260K$260K/yr · 121K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf