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58

tile paint

Worth a look

Shows a sweet-spot price point ($45.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 87Growth 23Conversion 49Competition 47Returns 75Price range 50Avg price 95Brand share 35Review moat 56Quality gap 82

Avg price

Incredible$45.41

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 850K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good1,273.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.77–$179.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Reviews