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69

tiki candle

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 96Conversion 54Competition 81Returns 98Price range 88Avg price 94Brand share 56Review moat 53Quality gap 42

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+165.9%

90-day search growth — must beat 0% to launch

Avg price

Great$22.74

avg listing price — sweet spot $15–$100

Price range

Great$12.88–$36.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,393.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$209K

$209K/yr · 207K searches

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