41
thick twine
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Price range
Okay$5.70–$19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,513.69avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 63K searches