48
thermostat wire
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Price range
Great$9.83–$99.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great326.02avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$151K$151K/yr · 120K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality