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teal candles
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$5.41–$49.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,609.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 84K searches
Signals No Dominant Brand