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tape measure
Launch itA $11.6M/yr market growing +5.0% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$11.6M$11.6M/yr · 6.7M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$3.49–$73.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,063.57avg incumbent reviews — the moat a new listing must climb