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table candles
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$23.86avg listing price — sweet spot $15–$100
Price range
Okay$5.85–$182.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay$125K$125K/yr · 436K searches
Review moat
Okay3,909.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand