48
table base
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great354.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good$109.09avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$202K$202K/yr · 303K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Price range
Bad$19.73–$438.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price