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61

t12 4ft fluorescent bulb

Worth a look

Shows a sweet-spot price point ($54.37 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 26Conversion 62Competition 83Returns 38Price range 45Avg price 92Brand share 78Review moat 83Quality gap 79

Avg price

Great$54.37

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great334.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great57%

top-5 brand share — no brand owns this niche

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$321K

$321K/yr · 109K searches

Price range

Okay$19.42–$198.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

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