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t10 bulb
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Price range
Great$7.20–$56.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good741.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$120K$120K/yr · 151K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand