45
sylvania halogen 39w 120v 475 lumens
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.06avg listing price — sweet spot $15–$100
Review moat
Great169.18avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.10–$73.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$68K$68K/yr · 17K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-22.3%90-day search growth — must beat 0% to launch