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switchbot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$61.46avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$23.83–$153.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$149K$149K/yr · 86K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,215.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand