24
swan faucet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great148.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$150.56avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad$65.71–$314.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 45K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand