45
swag light kit
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.15–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 126K searches
Signals No Dominant Brand